About Jellyfish RAS

Your CFO Has Been Asking for This Report for Three Years. We Built It.

Built for the people running the organization. By people who think like them.

Neal and Michael have been building custom analytics for dental organizations since 2011. Not for practice managers. For the CFOs, COOs, and VP Ops who need the number to be right the first time.

The Team

Two People.
Fifteen Years of DSO Analytics.

Neal Golding, Founder and President
Founder & President Neal Golding

Neal spent years watching smart organizations drown in data while starving for information. As a CPA who grew up inside a family business built on operational precision, he had a specific objection to vague numbers and a low tolerance for the phrase "I'll follow up on that."

He founded Jellyfish in 2011 after identifying a pattern: most DSO reporting problems were not data problems. They were definition problems. Nobody had agreed on what the metric meant before building the report. Neal fixes the definition first. The dashboard comes after.

Ohio State University graduate. Based in North Palm Beach, FL. Still the first one to pick up the phone.

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Michael Ross, Partner and CIO
Partner & CIO Michael Ross

Michael is the reason the model actually works in production. As Partner and Chief Intelligence Officer, he architects the data integrations, system connections, and technical infrastructure that turn agreed-upon definitions into dashboards that run in real time.

When Neal identifies the root cause, Michael builds the system to prevent it from happening again. He manages the technical layer across every client engagement: PMS connections, G/L integrations, budget models, and the data pipelines that keep everything current.

If something breaks at 9pm before a board meeting, Michael is the reason it does not stay broken.

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Our Approach

What Makes Jellyfish Different
From Every Other Analytics Firm

We are not a software company. We are not a consulting firm that deploys a template. Here is what that actually means in practice.

No Templates

Every model is built for the specific DSO we're working with. We don't have a default dashboard. We have a methodology for figuring out what your dashboard should be.

No Handoffs

Every client works directly with Neal and Michael. No account managers, no junior analysts, no one who learns your data by reading your file.

No Drop and Disappear

Delivery is the beginning of the engagement, not the end. We schedule regular reviews and stay accountable to the numbers we helped build.

No Version-of-Truth Arguments

One model. One set of definitions. One place every leader goes when they need the number. That is the whole point.

Ready to meet the team and see what we would build for you?

Schedule a demo. We show up prepared. No generic slides. We look at your organization specifically.